"communications"

The commission reviewed the upcoming 2026 recruitment campaign, including a new visual identity based on a star shape. Members provided feedback on campaign slogans and outreach strategies to ensure the campaign effectively reaches Gatineau youth.

The city is authorizing the Communications Department to purchase media placements for 2026 campaigns, with a budget of approximately $740,773.00. This allows the city to effectively promote municipal services and public awareness campaigns.

The committee will discuss several operational and project-based items, including a new visual identity for teen environmental initiatives, a guide for eco-friendly events, and participation in the *Bal de neige* (Winterlude) festival. They will also discuss internal software migration to Microsoft Teams and formally adopt the 2025 annual report for the Youth Commission.

This item involves the approval of a contract for media placement services to support the City of Gatineau's various information and promotional campaigns throughout 2025. This ensures the City can effectively communicate municipal programs and services to residents.

The Executive Committee has authorized the Communications Department to purchase media placements for 2025 city campaigns. This expenditure, totaling approximately $676,285, is exempt from standard public tender requirements under the Cities and Towns Act and will be funded by the budgets of the respective municipal departments.

The city presented findings from a May 2024 survey regarding how residents prefer to receive information. The results will help the Communications Department move away from siloed communication and toward a more integrated, digital-first strategy, while still maintaining targeted print communications for specific demographics.

The commission formed a Communications Committee and a podcast sub-committee to promote the Youth Commission.

The Executive Committee authorizes the Communications Department to purchase media placements for 2024 city campaigns. This is a negotiated contract (sole source for media space) totaling approximately $830,926.